The firm focuses on ideas, topics and clients that have the power to make a positive change in the world.

The firm's name is a play on words, from the Yiddish word Mensch, which Leo Rosten, the author of The Joys of Yiddish, defines this way:

Someone to admire and emulate, someone of noble character. The key to being “a real mensch” is nothing less than character, rectitude, dignity; a sense of what is right, responsible, and decorous.