B.A. Mensch is an interactive digital agency founded by Rob Emrich.  The firm aims to capture the success of Rob's first venture Road of Life, a cancer prevention nonprofit that used web technologies and marketing to serve over 200,000 children worldwide and generate over $60 Million in social return on investment. 

Our firm's name is a play on words--from the Yiddish word Mensch, which means "a righteous person." Our name is a constant reminder to always treat our clients and customers the right way and to 'Be a Mensch'.